The framework allows a business to identify and analyze the important forces that determine the profitability of an industry. It is these forces that determine how much competition will exist in a market and consequently the profitability and attractiveness of this market for a company. Through sound corporate strategies, a company will aim to shape these forces to its advantage to strengthen the organizations position in the industry.
Their goal was to sell healthy smoothies. In March of they acquired Zuka Juice Inc, Zuka was a smoothie company that was very popular at the time. They emphasize on the benefits of healthy lifestyle. In they expanded in New York, opening nineteen locations throughout the city.
Once the transaction was processed, they called their name to Jamba Inc. In December of Jamba and Nestle partnered up to make a line of healthy, ready-to-drink beverages under the Jamba brand.
On February 28th, Jamba launched a new breakfast smoothie and it began selling baked goods. They has over seven hundred locations in thirty states in the nation, including the District of Columbia and the Bahamas. Five hundred are company-owned and the rest are franchised. Marketing Overview As head of Marketing and Public Relations, I will be speaking about some things we can do to improve on customer service as a whole.
In order to improve on Jamba Juice as a franchise we have began to take an evaluation of our competition, Starbucks and Robeks Juice in terms of their customer service tactics. Based on this evaluation we discovered that each of these companies has very strategic tactics to make their franchise simple and easy to operate for the owners.
We have also looked very closely at companies that have mastered the art of franchising like Subway, to develop better ways of making the Jamba Juice experience the same in every location.
The last step we took in our marketing plan was to evaluate what the Jamba Juice customer wants and develop a plan to make their ideas a reality.
As a very successful franchise Starbucks has created a strong sense of brand awareness. This franchise focuses on five main areas to create a successful business environment.
We at Jamba Juice feel that it is important to take these areas and use them as lessons for marketing our brand.
The first area Starbucks focuses on is the experience aspect of marketing. Starbucks believes that the overall feel of their company ranging from types of drinks, graphics, furniture and displays is a major reason for their success.
This is based on the fact that every customer wants to know that they are well taken care of. Second, paying attention to brand consciousness drives the business. Starbucks believes that their franchise must have a distinct and recognizable voice throughout the company. The main focus is to hone in on the customer and what they value, lifestyle, and their needs.
This in turn will not only keep people coming back for your product, but for your brand. As a main competitor of Jamba Juice, Robeks Juice has received a significant amount of success due to its organized and efficient operational system.A California judge on Monday declined to preliminarily approve smoothie chain Jamba Juice's $ million deal resolving allegations that it forced roughly 5, employees to work off the clock.
the solution analyzes the internal and external environment of Jamba Juice Inc. Porter's five forces analysis is done along with the PEST analysis for external analysis. For internal analysis the company's objectives and the operating style and the way it creates value for the customers are analyzed.
Including the Zacks Rank, Zacks Industry Rank, Style Scores, the Price, Consensus & Surprise chart, graphical estimate analysis and how a stocks stacks up to its peers. The global healthy smoothies market is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW).
is dominating in the healthy smoothies market followed by . Porter's Five Forces Framework is a tool for analyzing competition of a business. They might use value chain or another type of analysis in conjunction. Like all general frameworks, an analysis that uses it to the exclusion of specifics about a particular situation is considered naive.
Review the value chain for Jamba Juice and discuss where they are gaining a competitive advantage.
3. 3. Discuss the marketing strategy for .