The global beverage giant is the maker of some of the most loved soda brands of the world. Rivaled by Coca Cola, Pepsi has grown to become a leading soda brand loved by the young generation. It has a large portfolio of products of which 22 are billion dollar brands.
By Abhijeet Pratap Filed Under: Marketing Marketing Mix of Coca Cola: Product, Place, Price and Promotion The world famous leader in soda beverages does not need an introduction. The brand is nearly omnipresent with its products being sold in more than countries.
It has a large product portfolio of sparkling and still beverages. The soda industry has felt the pinch of economic slow-down and since the recession was over, currency fluctuations have affected its profits.
Some of the popularity of soda drinks has also been affected by the growing popularity of health drinks and other health trends. Apart from the large market share Coca Cola brand is also known for its strong brand image and high customer loyalty.
The brand invests a very large sum each year in marketing and advertising for promotions and customer engagement. Today, it is a well-known name in most corners of the world.
Coca Cola has an impressively large product portfolio made of sparkling and still brands. It provides nearly beverage choices. There are 21 billion dollar brands in its portfolio, of which 19 are available in low or no calorie choices.
A popular lemon lime flavoured soft drink introduced in Second oldest brand from Coca Cola, introduced incomes in orange flavor.
Known as Coca Cola light in many markets. A sugar and calorie free soft drink.
Launched inthis zero sugar brand acquired the status of a million dollar brand in Low calorie drink with cane sugar and Stevia leaf extract.
A juice brand acquired by Coca Cola in Purified non-carbonated bottled water introduced in Drink for energy and hydration made with carbohydrates, electrolytes and fluids. Sports and fitness drink with electrolytes minus the calories.
Caffeine free soft drink with a unique citrus taste. Nutrient enhanced water beverage available in 26 countries. A premium line of juices and nectars sold mainly in Latin America and Central America.
Coca Cola has an extensive beverage distribution system. An average of 1. Traditionally, it has relied on its bottling partners for the packaging and distribution of its products.The marketing mix is known as the 4 P’s or the product, price, place and promotion of Marketing.
It is a marketing strategy that company’s use to estimate the value and determine the methods of advertising and distributing its products.
Coca-Cola has been long admired for its approach to. The Coca-Cola Company also increases its product mix and broadens its market by the innovation of new juice and sport drink products (Marcial, ).
This fairly large product mix enables the Coca-Cola Company to satisfy the needs of their consumers’ thirst, whatever it may be. After reading Coca Cola Opens Up New Doors Into India, I am interested in the 4Ps of Coca Cola.
Product: Coca Cola is so successful because it has a good marketing mix which we should learn about. This entry was posted in Uncategorized by yuewang2.
Bookmark the permalink. Price in the marketing mix of Pepsi. Pepsi is in an industry which is dominated by the two biggies – Coca cola and Pepsi. Thus the pricing of Pepsi is competitive. In a war between Coca cola and pepsi, neither of the brands can win if they enter a price war.
The marketing mix is a standard strategic tool used to formulate a plan for product development and promotions.
Examining the mix for a successful company like Coca-Cola can help a business leader understand the dynamics and synergy involved between the four core elements -- .
Nov 14, · The 4 p's or the marketing mix, are the variables that can becontrolled in the marketing of a good or service. These areproduct, price, place and promotion. What are the 4 P's of coca cola.