Today marketers face an increased challenge in analyzing the marketing environment as more and more external forces are shaping and changing the buying and spending habits of consumers. Some variables are uncontrollable such as the distribution of income in a country or a law that a government has passed, where the best approach is analyzing and understanding these shifts, and then adapting marketing strategies based on the data found.
Exploring the External Environment. Political, Economic, Sociocultural, Technological, Environmental, and Legal Ford Motor Company has seen its fair share of industry dynamics since its early days. In most recent days the factors that play into each part of the "PESTEL" analysis are not much different from those of the past.
However the emphasis that is placed on each one seems to be increasing exponentially. The political environment of the US today seems to be widening more and more with each election and campaign.
There are so many specialty groups petitioning for this or that which makes life difficult for a large firm in which tries to attract people from all backgrounds. Ford has done a good job of maintaining its image as a workers truck. As was stated before in other posts, Ford also attracts the attention of other types of social-economic groups with its "high-class" expensive luxury lines of vehicles.
Ford Motor Company has suffered just as the rest of the auto industry in the past years. As was mentioned previously their ability to maintain a level of business that enabled them to stay afloat when others were taking handouts was an example of their ability to adapt to changing economic circumstances.
Macro Environment and PESTL Analysis of Ford Car Manufacturing ltd Its performance over 5 years and itsbusiness Changes over 5 years. Macro Environment and PESTL Analysis of F For Later. save. Related. Info. Technological Factors Technological factors of the ford motor company are very advanced when compared with their. In reflecting the macro environment, it is vital for us to identify the factors that might affect the number of variables which can influence the. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Ford Motor Company. Changes in the macro-environment factors can have a direct impact on not only the Ford Motor Company but also can impact other players in the Auto Manufacturers - Major.
Not only was the auto industry hammered during the recession ofbut shortly following that was the collapse of the banking industry.
Sociocultural Factors Ford in recent months has increased their advertising to help consumers understand that Ford is an innovative and exciting company with new and pertinent vehicles that are sleek in design and capability. One of the things that they are focusing on is the environmental factors which we will talk about later.
They are playing to all types of consumers also Ford has increased their advertising to new drivers or parents of new drivers explaining why their new models are some of the best cars available for new drivers to use. With this leap however some bumps and bruises have come with the territory. Environmental Factors Ford has unleashed a new line of economic cars with the emphasis on the environmental safety of the cars.
Ford is making changes in order to conform to new government regulations and market conditions. Legal Factors Ford has taken care of all the necessary precautions to make sure that their vehicles pass the inspections of the Federal Government of the United States.
With all of the safety regulations, financial regulations, and any other regulations, Ford continues to maintain compliance with the ever-changing regulatory agencies that are continually being made. The PESTEL analysis covers the aspects of a company that enable it to continue being a top producer in a macro environment.
With this overview one can see that Ford Motor Company may have some flaws as most major corporations do, but is a cut above the rest with its capabilities and resources.Conclusion In conclusion, the macro environment in which Ford Motor Company operates in is changeable and highly competitive, which was further depicted by the Porters five forces analysis.
The micro environmental analysis indicated that Ford Motor Company remains robust, however, must ensure that their weaknesses are over come /5(2).
Lastly, the cultural environment, or institutions and other forces that affect society’s basic values, perception, preferences, and behaviors, too has affected the auto industry, specifically consumer shift toward more environmentally friendly vehicles.
pestel analysis of ford motors The international business environment is full of risks and opportunities of all kinds. Every international brand has to deal with several forces and changes in the business environment that can be both abrupt and frequent.
Macro And Micro Environment Analysis Of Ford Motors. Print Reference this. Published: 23rd March, Last Edited: ford porters five forces. Introduction.
Ford Motor Company (Ford) is the largest automotive manufacturers in the world, operating in markets across six continents.
The brand includes Ford, Lincoln, Mazda, Mercury . Ford Motor Company’s remote or macro-environment is subject to the influence of social conditions. The impact of sociocultural trends is considered in this component of the PESTEL/PESTLE analysis. The following are the social external factors most important to Ford.
Macro And Micro Environment Analysis Of Ford Motors. Print Reference this. Disclaimer: Macro and Micro Environment Analysis Sales forces, internal part of communication, can be targeted as the main form of push strategy.
Pull Promotional Strategy: Ford can also adopt pull strategy, a form of promotional effort to end customers and.