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Intel makes motherboard chipsets, network interface controllers and integrated circuits, flash memories, graphic chips, embedded processors and other devices, but is best known as a semiconductor chip maker, where it now, based on revenues, is the world's largest.
Intel manufactured the first commercial chip inbut it was the success of the personal computer PC that turned this division into its primary business. The company invested heavily in research throughout the s and created successively faster chips, which fostered the rapid growth of the computer industry and gave Intel a dominating position in the industry.
Acquisitions made over the period show that Intel is again attempting to diversify away from chip manufacturing: In the rankings of the world's most powerful brands Millward Brown Optimor placed the company's brand at The microprocessor almost simultaneously invented by Intel and Texas Instruments allowed Intel to mass manufacture its Intel microprocessor for calculating machines inwhich it followed by the and the microprocessors, though none were great revenue earners.
With IBM's PC, introduced inrapidly becoming successful, Intel created the microprocessor inand the microprocessor inoutdistancing IBM and making Intel a key supplier of reliable microprocessor chips. Intel set up exclusive supply from three of its own factories, and this control of the market, and increasingly advanced design, made Intel the unquestioned market leader by the early s.
Intel introduced the microprocessor inthe Intel Pentium inand the Pentium II in After much trial and error, Intel created the Pentium 4 inand in the first Pentium mobile processor.
Intel research has now diversified into solid state flash memories, and the company shipped its first solid state drive in Octoberrapidly expanding capacity and efficiencies in the years following.
The object was to create from what before had been of interest only to PC manufacturers a brand memorable to Intel's direct customers dealers and the end-users consumers and business purchasers.
Such a brand strategy was a fairly new approach, but aimed to make customers confident of their computer's inner workings. Marketing spend required for 'Intel Inside' campaign, recouped by charging a premium for its products.
Punitive scale of fines and damages that can be awarded for unfair practices. Provide a short history of Intel's chip-making activities. How has Intel tried to make the process more efficient? What was the 'Intel Inside' campaign, and how did Intel recoup its expenses?
Quantify your answer by looking at microprocessor prices on specialist sites. What legal challenges has Intel faced, and what seems to be its policy here? Sources and Further Reading Need the references and resources for further study?
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